Why Would You Name Your Film That?
As a writer, I've always found titles to be an interesting part of the process. Sometimes, I discover a title, and try to conceive a narrative that fits it. Other times, I drive myself half insane trying to find a suitable title for something I've finished, but what nothing feels right for. More then anything though, I try my best not to give any work a title that can be used, with little or no alteration, in a negative review's pun-based headline. And really, It's A Disaster is just asking for it.
The trailer looks... well, could go either way. It could be a clever idea, or it could burn itself out way too soon. It looks mean, and I generally am open to mean comedy. David Cross is reliable though, so I'm whiling to give this one the benefit of the doubt.