19 Apr 2013

20th Century Fox Moves With The Literal Times

Getting closer...

In 1999, Matt Groening wanted to change the 20th Century Fox logo at the end of each episode of Futurama to 30th Century Fox, to reflect the fact that the show takes place in the 30th century, and that it is a fun logo gag, and those are awesome. Fox denied this request, so Groening did it anyway. The assumption was that 20th Century was a copyright, and to alter it would be disrespectful and possibly illegal. Anyway, once they saw how harmless and funny it, was they were OK with it, and so it has been. At the turn of the millennium I remember there being some questions, with Futurama referenced, if the actual company would change their name to 21st Century Fox. The answer was no, that the name was historic and reflected the culture and achievements of the era of its birth.

After much exploration, and valuable input from our executive team, we’ve chosen the name 21st Century Fox to take us into the future. 21st Century Fox is a name that draws upon the rich creative heritage of Twentieth Century Fox, while also speaking to the innovation and dynamism that must define each of our businesses through the 21st Century. Our new name is inspired by the very first company we acquired nearly thirty years ago as our initial foray into the awe-inspiring world of entertainment.
That is Rupert Murdoch, in a memo sent to all (former) 20th Century employees and shareholders, of the name change to the newly created Entertainment Division of the Murdoch empire (the Publication Division will continue under the untarnished and trustworthy name NewsCorp). The new 21st Century Fox will replace the film production company Twentieth Century Fox, and the television production company Twentieth Television.

I believe the implications of this are clear: very soon, our celebrities and admired dead presidents will have their heads preserved in jars. And I for one will welcome our denecked rulers and attractions.

Via /Film.

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